Coaches Corner

  • Categories, labels and knowing your place; these phrases and others like it could brand and limit career choices -- if you let it. Raise your hand if you have heard; "Your voice fits midday," "You don't look the part," "Your style is too aggressive," "Production directors need big voices," "You're too big to be a star," and "You are better suited for being an assistant."

    Don't let others define you. The whole labeling thing starts early and can affect self-esteem (good or bad) and goals. This personality has been labeled and wants to know if he has a chance to go farther in radio.

    Jock: I just stepped into working full-time for the first time. Not sure which direction to go, but right now I am doing night time 7p until midnight. I hear the PD won't let anyone do anything else if he thinks they shouldn't. He seems nice enough and it is kind of confusing. I'm thinking it's true because we have a MD who doesn't schedule music because the PD does it and he also does mornings. I feel pushed down and I want to do so much more, I feel like I'm seen as the night guy and that's all I will ever be.

  • It's always fun to emcee a live concert event. This is one of those times an air personality gets to see the faces of listeners. These gatherings are organized frenzies that differ from the calming surroundings of an on-air studio. Country Was A Friend Of Mine... I ...

  • Over the years I've learned that psychological factors can play a major role in how a new employee perceives acceptance with new workmates. Remember, the new employee does not know you and vice versa. Both of you are invested in making the new relationship work. ...

  • The most irritating people in any business are the armchair experts on everything. Every time something goes off course, there's that one person who loudly goes around the office telling everyone what "we should be doing." Even worse, they tell fictitious war stories ...

  • Larger workloads, fewer decision makers, smaller budgets, greater consolidation, less staff and the same music as the competition. Hmmm, what to do? A fellow programmer recently told me, "We need to transmit passion that is received and documented by the listeners -- ...

  • September 26, 2017
    Know Who To Ask ...

    The most important attribute for a PD is to know when to ask for help. I know that OMs/PDs cast the "All Knowing" mystic to establish the top dog, in-charge thing. OMs/PDs don't know everything and a strength of many is to admit it and know where to find answers. I ...

  • It's a constant struggle for stations to come up with promotional ideas. It's a pain, especially with sales trying to pair everything up with sponsors -- make that money. Commercial Radio I have always seen our business as a combination of sports, politics, history, ...

  • September 12, 2017
    Handling Crisis Situations ...

    Hurricanes Irma and Harvey put radio's call to action response to the test and the industry gets an A+. Both large broadcast companies and independent stations suspended regular programming to inform the public -- a reminder of "Live and Local," even suspending ...

  • September 5, 2017
    The Next Job ...

    Being fired or unemployed in this business is a part of the culture and it is nothing to be ashamed of. It causes anxiety and self-doubt. Do not dwell on the reason; you must reset and push forward. I Can Relate... It never feels good to be fired; I was once let go ...

  • August 29, 2017
    Walk Away Before ...

    Knowing when to leave is an important part of surviving in this business. This is an area that is not touched upon very often, but should be. We would all like to be one of those lucky ones who managed to get a good run and stay in one place for 10+ years -- even ...

About The Author
Sam Weaver

All Access Urban/UAC Editor Sam Weaver is also a radio talent coach and consultant, working with beginning and veteran personalities. His 35-year programming and on air career has covered CHR, Urban, Country, Sports, Talk, and Rock. Sam has worked in St. Louis, Detroit, New Orleans, Chicago, Memphis, San Francisco, Greensboro, Kansas City, Pittsburgh, and Dallas. Lists of other accomplishments include teaching in Chicago at Columbia College and hosting Westwood One's Superstars of R&B concert series. He has moderated or been a panelist at conventions for Billboard, NAB, Concave, and the Canadian Music Festival. For his coaching services, his web site is http://radiocoach.biz, phone, (888) 680 7234, or email, thecoach@radiocoach.biz.


2.5 ms = <aa:Author view="byline" authorID="38" columnID="64">
26.7 ms = <aa:Article view="list">
4.2 ms = <aa:Author view="about">
35.9 ms = <aa:Content view="coaches-corner">
34.5 ms = <aa:Header>
CSS loading = 0.93 ms
0.084 s :: web1-dev