November 7, 2017Can You Resonate In Six Seconds?
Vine (R.I.P.) was the first platform to introduce us to the art of trying to make an impact with six-second videos.
And after reading an Ad Age interview with Andrew Keller, Global Creative Dir. for Facebook's Creative Shop, it sounds as if "Vine-like" video ads are an emerging trend among advertising agencies and national brands.
It makes sense.
A new study by comScore revealed online (and social) ads targeted toward Millennials must be around 5 to 6 seconds to be effective.
October 31, 2017Texting On The Toilet Is The New Face To Face
While the latest study commissioned by LivePerson over Millennials' preferred methods of communication is unsurprising, it should serve as a reminder for brand building. If you're the kind of brand that prefers face to face (or even phone) interaction - you'll want to ...
Journalists jumped to conclusions this week when it was discovered Facebook had been running tests in six countries where they were removing content out of the main News Feed from publishers and businesses, and placing their content into a separate, hard-to-find area ...
October 17, 2017A Life Lesson Thanks To Radio
Today's piece is unlike most where we specifically look at social media and why it matters. When I read a short story on "life lessons" this week written by Terry Jaymes, from the legendary, Lex and Terry show, it took me back 9 years, in 2008, when I was downsized as ...
October 10, 2017Great Brands Do What Others Simply Won't Or Cannot Do
With so much effort that goes into 'doing social' day to day, what part of your social strategy includes nights and weekends? eMarketer recently shared a study commissioned by Adobe Digital Insights examining multi-device behavior. And the study shouldn't surprise us. ...
October 3, 2017Understand The Rules You Likely Never Read
Social media is often looked at as this unrestricted playground; saying and doing whatever we want. But with anything in life, there is accountability in our actions. And in the social space, when it comes to contesting - know your boundaries. It's not the Wild West by ...
September 26, 2017Substandard Video Is As Brand Erosive As Bad Breaks On-Air - Make It Matter
Every day it feels like one of the social platforms is either announcing a new video platform or how they are creating original long and short form video content. You may have read how advertisers are getting behind Twitter's push into live video shows - 16 shows to ...
September 19, 2017Facebook Makes It Easier To Hit The Snooze Button On Friends And Brands
The time has come where we will soon get to put our excessively chatty friends or Pages we've "liked" on snooze. Look at what Dre Media stumbled on: After seeing that, I reached out to Facebook press for confirmation and a Facebook rep replied: "We're testing new ways ...
September 12, 2017What You Need To Know On The FTC's New Defined Stance Over Paid Social Media
Monetizing social media is an important stream for any business as we look for different areas of growth. And with that comes a whole new set of rules we're not always well versed in. Mostly because, in this case, the FTC has often been as gray as the FCC when it comes ...
If there's anything about the social space we should have learned by now - it's that social is the metric of emotional response. Not always logic or reason. And whether a brand believes it was right or wrong - if you do not get out in front of what the Internet ...