About The Author
Lori Lewis

Lori Lewis' radio career spans 25 years, starting out as an on-air talent on the nationally syndicated "Bubba the Love Sponge" show, and then to a decorated Program Director in Baltimore.

In a move to help radio grow digitally and socially, Lori left day to day programming in 2008 and created the new position - Director of Digital and Social Strategies - for Duke Wright's Midwest Communications.

Research and consultancy firm, Jacobs Media, then tapped Lori in 2011 to help their clients' digital and social needs.

And in 2015, Lori - once again, forged a new position for the industry, Vice President, Social Media, for Cumulus Media and Westwood One.

Lori adds, "Many mistake social and digital for volume, when in fact it's about differentiating."

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