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MergeBy Lori LewisVice President, Social Media - Cumulus Media/Westwood One |
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April 10, 2018
There Will Always Be A Version Of Facebook That Will Be FreeIt seems every six months - people and publications spread rumors of Facebook rolling out a consumer and/or brand pay to play business model
Facebook typically replies with "There are no current plans to charge."
And this week - the rumblings of a paid Facebook plan got louder.
First, Facebook COO Sheryl Sandberg alluded to (Facebook PR said she was "speaking hypothetically") a paid Facebook product in an NBC interview:
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April 3, 2018
2018 Update: What Happens In An Internet MinuteRadio listening remains strong; Nielsen's Comparable Metrics Report reveals radio reaches 93% of the U.S. each week. The audience relies on us at work, at home and in the car. They trust we'll curate the best music, and keep them entertained and informed. We also ...
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March 27, 2018
Stay Focused On Doing What's Valuable To OthersRegardless of how any social platform tweaks the code dictating how much we're seen in News Feeds - if you have strong communication tactics in place, social will always serve your brand well. For Facebook specifically, back in January we published steps to take right ...
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If the news over Cambridge Analytica, a voter-profiling company, who worked Donald Trump's presidential campaign and collected private information from 50 million Facebook profiles, bothers you - you're not alone. And while we cannot insulate 100% of the information ...
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As we work smarter in the social space - - whether it's using our social assets to create actionable impact for our advertising partners, or increase revenue for our own brands, it's important to pay attention to the (often fluid) insight and data helping to shape ...
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February 27, 2018
Let's Be Clear - Comments Are The New LikesAs discussed earlier, comments and shares are now what matter most in News Feed rank (being seen). This comes from Campbell Brown, Head of Facebook News, and Adam Mosseri, Head of Facebook News Feed. But even knowing that - comments are the new likes - we still see ...
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You may have seen the story: "Federal Judge Rules That Embedded Tweets Can Represent Copyright Infringement" The problem with the headline - it makes it sound as if embedding is copyright infringement. Here's what happened. Justin Goldman, working for Getty Images, ...
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February 13, 2018
Facebook's New Branded Content Policy & The FTC's Defined Stance Over Paid Social MediaMonetizing social media is an important stream for any business as we look for different areas of growth. And with that comes ever changing rules. Facebook's updated Branded Content Policies now states: You as the publisher and/or content producer are prohibited ...
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February 6, 2018
#SelfieKid And The Culture Of Creating Shared ExperiencesIf you take a selfie with Justin Timberlake in the middle of his Super Bowl 52 Halftime show and you don't share it socially, did it even happen? It was fun to watch the creation of what would be a variety of memes pop up Sunday night. You knew the Internet was going ...
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January 30, 2018
Facebook's Latest Update Emphasizes Local - Giving Radio Opportunity To Build More TrustFacebook's Latest Update Emphasizes Local - Giving Radio Opportunity To Build More Trust If you're keeping count - this is the third change to News Feed in the last month (with at least one more coming). But this change is excellent for radio as it's all about local ...
