April 9, 2018Next Webinar: The NuVoodoo Complete Guide to Digital Marketing for Radio Ratings Success
Last week we presented the first installment of our NuVoodoo webinar series, How to Win the Workplace War with PPM Panelists & Diary Keepers. We really appreciated the attendance, the engagement and the questions we received during and after the sessions. If you weren't able to make it into one of the sessions, a link to a recording is available here.
In our next webinar installment during the week of April 23, we'll be diving again into our Ratings Prospects Studies and best practices playbook for the NuVoodoo Complete Guide to Digital Marketing for Radio Ratings Success. In just over 30 minutes we're going to cover:
- The game-changing opportunities smart speakers like Amazon Echo and Google Home bring to the radio industry.
- Which digital channels likely ratings respondents use most and most often.
- Facebook's recent decision to eliminate 3rd party targeting, consumer privacy concerns and the urgent need for radio to be responsible for its own listener data.
- Social media use by demo, by format and TSL level.
- The messaging app that has exploded among all demos in 2018 and what that means to your station.
We've already written about some of the topline data concerning these topics here, but this webinar will take you deeper into the data, looking at demos, format P1's and likely ratings participants. While we won't know the full extent of the fallout from Facebook's recent woes for some time yet, we do know where their usage hole is.
In some cases, we'll take you to Mariana-Trench-depth in the data to show the behavior of format P1's who are likely ratings participants. We'll cover a lot of ground in the time allotted, so encourage those you think would benefit to register.
Registration for the first slot of this new webinar at noon EDT on Monday, April 23 is open here. If you get shut out of that initial slot, we'll be adding additional slots next week. We hope you can make it!
April 2, 2018Who's the Enemy in the War for Workplace Listening?
As you're reading this, the first installment of our NuVoodoo webinar series, How to Win the Workplace War with PPM Panelists & Diary Keepers, is being presented on several dates/times this week. This initial webinar has an aggressive agenda. In just 30 minutes ...
March 26, 2018How to Win the Workplace War
The following is a preview of our upcoming webinar during which we'll present fresh research you can use to rack up quarter hours during the workday. Reserve your spot at the day & time most convenient to you here: www.nuvoodoo.com/webinars Declining workday PUMM ...
March 19, 2018Phone-Based Research: Who's Answering Those Calls?
"Sure, give me a call at home," are words seldom heard these days, in part because the number of installed landline home phones continues to drop. Those of us left without power and internet in the wake of the Nor'easter that struck the east coast on March 2 (Winter ...
March 12, 2018A Listening Device in The Bedroom?
When we fielded NuVoodoo Ratings Prospects Study Ten last summer, we saw 16% penetration for Amazon smart speakers in our sample. When we asked those Echo and Echo Dot owners where they'd placed the devices in their homes, the number one and number two answers were the ...
March 5, 2018Smart Speakers Are Exploding
Smart speakers are exploding. And we're not talking about exploding lithium-ion batteries. We're talking about sales. When we fielded NuVoodoo Ratings Prospects Study Ten last summer, we saw 16% penetration for Amazon smart speakers in our sample. This past holiday ...
February 26, 2018Do Stations Usually Play What Listeners Want Right Away?
To get an answer to that question, we asked those in our latest NuVoodoo Ratings Prospects Study who listen to AM/FM radio at least 15 minutes per day to agree or disagree with this statement: "The radio stations you listen to are usually play what you want when you ...
February 19, 2018Facebook: A News Outlet (whether it wants to be or not)
At the end of last summer, in NuVoodoo Ratings Prospects Study X, we looked at news trust across a wide array of outlets – but we didn't include Facebook and other Social Media outlets. In NuVoodoo Ratings Prospects Study XI, which we're preparing now to roll out to ...
February 12, 2018Does HomePod Matter to Radio?
Apple has finally jumped into the smart speaker market. While early reactions about HomePod are mixed at best, we'd hardly count Apple out at this early stage. At any rate, nearly all agree that HomePod is, at the very least, a step forward in sound quality among smart ...
February 5, 2018What's Better: Bigger National Prize or Smaller Local Prize?
We've just completed fielding the latest NuVoodoo Ratings Prospects Study, looking again for advantages our clients can exploit to get higher ratings. Twice a year we go into the roster of PPM markets and interview over 3000 respondents, ages 14-54, to learn more about ...