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Jon Miller & John Snyder
VP/Audience Insights (JM), SVP/Sales Director (JS)
Company:
Nielsen (JM), Nielsen Audio (JS)email:
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April 3, 2018
Jon Miller & John SnyderIt's never a good thing to rest easy with the status quo as a media company - but even more so if you measure audio. Nielsen may be the consensus kingpin in audio measurement, but it's anything but complacent, what with improving PPM measurement through wearables or the recently announced launch of Diary Monthly Insight Reports, giving diary-market stations the same quality of granular data that PPM-market stations get. Here, VP/Audience Insights Jon Miller and Nielsen Audio SVP/Sales Director John Snyder discuss what's new, what's being improved and what's on the horizon in audio measurement.
What were you doing before joining Nielsen and what attracted you to this job?
JM: I've been in radio my whole career. I've been with Nielsen/Arbitron since 2004. At Arbitron, I was a radio trainer who worked with clients and data. When Arbitron was bought a couple years ago, I began to develop new tools for clients to give them the best insight we can provide.
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