Power Player

  • November 7, 2017
    Dan Hill

    Five weeks ago, WBEB/Philadelphia Chairman Jerry Lee used his Power Player feature to launch his Engaging Commercials initiative, in which radio spots are analyzed and improved by using the knowledge developed by Sensory Logic through facial coding. Sensory Logic Founder Dan Hill worked with Lee to develop a webinar to pass along the insight to participating radio stations and management; here he offers more specifics on facial coding and discusses how it can work not only to improve radio commercials, but to measure whether a morning show is effectively engaging.

    What were you doing before Sensory Logic and what made you decide to enter this field?

    I have a PhD in English Lit, but I entered this field after reading about the breakthroughs in brain science regarding intuitive and emotional decision making. I found that fascinating enough to start exploring this field based on an article I read in a Cornell University publication, American Demographics. I wasn't sure about what business I could start, but I knew companies were flying blind on the importance of emotions in business. I thought that, yes, it could be a business opportunity, but I also just thought the field itself was utterly fascinating.

  • October 31, 2017
    Brian Ringer

    Napster was the original brand of the digital music revolution. But even after the labels tried to sue it into submission, and new digital powers in Spotify and Apple surpassed it in size and clout, Napster - now a property of Rhapsody - refused to give up. It has ...

  • October 24, 2017
    Steve Reynolds

    Long derided for relying on voicetracking, syndication and liner card readers, radio seems to have done a 180 and start develop and optimize it on-air talent. That's the perspective of talent coach Steve Reynolds, who has been counseling on-air talent for two decades to ...

  • October 17, 2017
    Steve Greenberg

    The transition from a sales/downloading economy to a streaming economy has been anything but smooth for the music industry, which couldn't easily adapt to the mp3 explosion about two decades ago. Yet within the last year or two, major label revenues started to increase ...

  • October 10, 2017
    Justin Chase

    In these technologically advanced times, Beasley Media Group realizes that radio can't afford to be reactive anymore; to succeed you need to be proactive - and not just when it comes to utilizing social media. EVP/Programming Justin Chase and the programming team at its ...

  • October 3, 2017
    Jerry Lee

    Reach is all well and good in terms of radio offering the largest audience to advertisers, but that doesn't mean much if you can't "seal the deal" in terms of crafting and airing engaging commercials that fuels the advertisers' business. And that's where Jerry Lee comes ...

  • September 26, 2017
    Piero Giramonti

    Born in San Francisco to Italian immigrant parents who ran a restaurant in Marin County, Piero Giramonti eschewed law school to move to New York in 1989 and pursue his ambitions in the music business, where he worked at EMI for 12 years in both London and Italy. During ...

  • September 19, 2017
    Reenita Malhotra Hora

    As the number of podcasts seem to grow exponentially, the chances of the consumer finding new podcasts decrease just as much. Enter Otto Radio, one of a new generation of podcast curators. Here, VP/Programming and Audience Development Reenita Malhotra Hora explains how ...

  • September 12, 2017
    Pete Fisher

    For lack of a better allegory, Pete Fisher went from being king of the classic car show at the Grand Ole Opry to behind the wheel of a state-of-the art Ferrari at the Academy of Country Music. The new CEO has a multi-pronged goal of improving the business of Country ...

  • September 5, 2017
    Jason Flom

    The son of the late legendary corporate lawyer and takeover specialist Joseph Flom, music industry veteran Jason Flom dropped out of NYU to pursue a career in the record business, spending more than 25 years at Atlantic Records, ending up as Chairman/CEO, then holding ...

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