October 31, 2017The Main Studio Rule - Local Radio's Biggest Opportunity In Years
There's change in the air - literally - in the US, the world's biggest radio market.
SInce 1934, the FCC has had a rule that a radio station must have a main studio within its transmission area, and must also have a "meaningful management and staff presence," which means full-time staff during business hours.
The FCC has just voted to eliminate this rule. As a local radio station, you now just need a local telephone number. Except, since they also allow a national, toll-free, number, you really need nothing at all locally.
No local studios, no local voices, no local office, no local address, no local telephone number. You'll need to read the name of your place of license once an hour in your legal ID, but other than that, your station can come from a server thousands of miles away and be delivered direct to a transmitter in the middle of nowhere.
October 24, 2017What Should Go In Your Top-Of-Hour I.D. To Make People Listen Longer
I spoke to a set of students the other day. I was in my office in Brisbane, they were in a classroom in the picturesque and especially beer-friendly city in North West Belgium. I spoke about, among other things, how multi-platform radio is getting. As ever, it was a ...
October 17, 2017The Gems In A Side-Room At A Radio Conference
At Radio Alive, the newly-rebranded radio conference in Australia last week, I sat through some well-produced discussions in the main room. Some very high quality speakers covered many areas of Australian radio, including much discussion about advertising, branding ...
October 10, 2017Voice-Tracking: Wrong For Radio?
"What do you think of voice-tracking?" came a voice in Q&A after one of my presentations. The question came from a man wearing a t-shirt. The t-shirt was black, with a community radio logo on the front, and on the back, in bright white capital letters: "CORPORATE ...
October 3, 2017A Visit To Q Radio In Northern Ireland
Belfast in Northern Ireland is a city of regeneration and investment. I walked from the train station into the city, noting new buildings and renovated ones. The city appears to be a prosperous place. New brands have poured into the city in recent years. There's ...
September 19, 2017Next Radio Conference - Watch The Whole Thing
Last Monday I was at Next Radio, the radio ideas conference, in London. It's something that Matt Deegan and I have run for the last seven years: a place where incredible people come together and speak about the radio and audio industry. So, that's why this column will ...
September 12, 2017Redefining Radio
Last week, I was in Sydney in Australia for the Australian Podcast Conference, OzPod, which was an enjoyable experience. Lots of independent podcasters, rubbing shoulders with folks from the Australian ABC who announced that morning a $1m fund for podcasters. I was ...
September 5, 2017Thoughts On 'That' US Radio Report
The biggest news this week is a master of doom-mongery, "New Report Shows Why Radio Must Adapt to Digital Age." You've probably seen it - it's been copied and shared on social media a fair bit, particularly being highlighted by those who delight in being rude about the ...
August 29, 2017The Thing Many Radio Station Websites Forget
I tend to look at a lot of radio station websites and newsletters every day as part of my job. This is interesting and head-scratching at the same time. There's a strange thing about radio newsletters. People sign up to them because, by and large, they're fans of the ...
August 22, 2017Radio While You Shop
I wrote a long article for the Radio Magazine in the US recently about "Australia's largest radio station" - Coles Radio. It's the radio station you hear when you walk around a Coles supermarket, the most popular supermarket chain in Australia. It's available on DAB+ ...