The Talent Pool

  • October 31, 2017
    Why Pittman Won't Quitman

    A brief lesson in behavioral economics...

    Well, that's easy, right? He won't quit because he's making a s***load of money, and he gets paid to use his own private jet, and he's got lots of power and perks and that's usually fun.

    I know that because if it wasn't, we wouldn't have 70-year-old guys running to hold their seats in Congress where nothing ever gets accomplished and everyone hates you ... but where you have lots of power and perks.

    But enough about the least-liked people in America, and back to our economics lesson...

    SUNK COSTS are costs that have already been incurred and cannot ever be recovered.

    iHeartMedia owes about $20 billion, give or take a billion, and they didn't get a jumbo refi package that lets them pay 2.5% interest, which is why they keep trying to restructure their debt.

  • We are all supporting actors. Never speak unless your voice is needed to make it better. Always save your teammate when s/he is in trouble. Believe it or not, your primary responsibility is to support. Be prepared. That means getting enough sleep as much as ...

  • Welcome to the group Most radio listeners don't spend much time thinking about radio. You probably don't spend much time thinking about your city's sewage maintenance plant, not that radio is like a sewage maintenance plant... Uhh ... on second thought, scratch that ...

  • October 10, 2017
    New Marketing

    Remember positioning? "The basic approach to positioning is not to create something new and different, but to manipulate what's already up there in the mind." ~ Ries & Trout Seemed so simple and logical, and 'manipulate' was the key word. But what I'm seeing and ...

  • October 3, 2017
    The Internet's Next Victim

    Make a guess... "Everyone agrees that advertising on the Internet is broken." That's Till Faida, CEO of AdBlock Plus, the most popular ad-blocking software on the Web. See if this sounds familiar: Ads aren't generating enough revenue, so more and more are added to ...

  • September 26, 2017

    Strategizing is the act of planning the best use of resources to reach a specific goal. It's the articulation of a goal that is achievable based on the budgets you actually have. Tactics are the specific ideas you implement to reach your strategic goals. Adding more ...

  • Radio has always done an abysmal job of advertising itself. We can't blame this on consolidation, though it has made budgets ever-tighter year after year. Advertising serves two purposes for any product. It should increase sales. That assumes a product people actually ...

  • September 12, 2017
    5 Steps To Contentment

    I subscribe to a daily devotional. I read it first thing every morning and it sets up my day for gratitude and hope. One recent morning, the theme was contentment, which is totally different from happiness. Contented people usually have five characteristics in ...

  • September 5, 2017
    Radio Is Not

    Some of those running consolidated radio describe it as a "utility," something listeners use without thought, like the water company; something they take for granted, like the electricity being available when you turn on a light. Agencies and our own ratings service ...

  • August 29, 2017
    #335 Bringing Out Our Best

    The aftermath of tragedy. We've seen it time and again, generation after generation, defying logic and prediction: Tragedy brings out our best. When United 93, the last of the four hijacked planes, turned over Pennsylvania towards its target in Washington, DC, and ...

About The Author
Doug Erickson

Doug Erickson is the President of Erickson Media Consultants (, a full-service programming and management consultancy specializing in adult mass-appeal formats, with special emphasis on non-musical content and information services, all "between the songs" content. Doug has more than 25 years of progressive leadership in management, programming and business development for national and global media, stations and networks.

Reach Doug at (303) 290-8839 or

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