April 4, 2018The Ten Commandments Of Radio
Bertrand Russell created these and they weren't about radio -- but they could be, and we would be better if they were, even more so if they were inviolate.
- Do not feel absolutely certain of anything.
- Do not think it worthwhile to proceed by concealing evidence (of failure), which will surely come to light.
- Never try to discourage thinking, for you are sure to succeed.
- When you meet with opposition, even if it should be from your employees, endeavor to overcome it by argument and not by authority, for a victory dependent upon authority is unreal and illusory.
- Have no respect for the authority of others, for there are always contrary authorities to be found.
- Do not use power to suppress opinions you think pernicious, for if you do the opinions will suppress you.
- Do not fear to be eccentric in opinion, for every opinion now accepted was once eccentric.
- Find more pleasure in intelligent dissent than in passive agreement, for if you value intelligence as you should, the former implies a deeper agreement than the latter.
- Be scrupulously truthful, even if the truth is inconvenient, for it is more inconvenient when you try to conceal it.
March 27, 2018When It Counts
You are what you do when it counts. Most of us will not have an opportunity to change the world the way Nelson Mandela did ... the way Pope Francis seems to be changing it. Most of us would shrink from that challenge. I know I would. But each of us has a choice ...
March 20, 2018The Radio Coach
Some companies only hire consultants who get lots of public notice, the ones who speak at every convention, who pay for full-page ads in all the industry trades. They're seeking validation of their own status as much as programming help, proof that they're in the ...
March 13, 2018The Fortune Cookie
It's obvious that listeners choose music radio stations because of the -- duh -- music. If you hate Hip-Hop and Rap, chances are you're not going to listen to the local Hip-Hop station no matter how many incentives they offer you. I had to get that out of the way ...
March 6, 2018Calling For Leaders
Do you know anyone who feels "called" to their work? We used to associate this use of "calling" with sacrifice, personal sacrifice for the common good. There was a moral, almost spiritual association with being "called." Somehow, over the past couple of decades, the ...
February 27, 2018#359 50 People, 1 Question: 'What Is Your Dream?'
My son attended USC, a private university in Los Angeles, which is not that long a walk from Skid Row in downtown LA. The dichotomy of so much privilege that close to so much despair made it impossible to ignore. We see what we choose to see and tend to group ...
February 20, 2018Homogenization
And I'm Not Talking About Milk... I like to read the Ad Contrarian. "The influence of huge organizations is always the same: People start to talk alike, then they start to act alike, then they start to think alike." "This is not healthy for the ad business nor is it ...
February 13, 2018Oh, To Inspire!
Lujack. Landecker. Dr. Don Rose. Paxton Mills. Jimmy Rabbit. Bill Gardner. Ron Chapman. Hudson & Harrigan. Big Ron O'Brien. The Real Don Steele. Loren Owens. Jeff & Jer. Elvis Duran. Ryan Seacrest. Rush Limbaugh. Tom Joyner. How many future air talents ...
February 6, 2018The Pursuit Of Most
Welcome To The Rat Race... In America, perhaps everywhere, we are conditioned from birth to want more, to prove we have the most. Certainly, in our business, continued employment depends upon success, which appears to depend upon proving your station has the most ...
January 30, 2018The Art Of Persuasion
Seven Things Really Persuasive People Do You may think you don't need skills in the art of persuasion because you're an air talent, so you don't sell, right? Uh ... wrong. We all need to be persuasive more often than we realize and there is a definite skill set you ...