April 6, 2018Something New
Amanda Hildabrand, MD & Mornings, WCSG/Grand Rapids
When was the last time you tried something new? ANYTHING new? Something that gives you a little spark of excitement when you think or talk about it. Maybe it's a hobby or a new restaurant or a different style of jeans. Has it been awhile? Is it possible your on-air work is suffering because of it?
I'm in my late 30's. I sure hope I have some life left. I've done the wife thing and the soccer mom thing and the employee thing and up until about two years ago, those were about my only things (and those were PLENTY of things). Then I read about a little Zumba class being held at the local elementary school and decided to go so I could do the "stay away from a heart attack" thing. It was new and fun and I wasn't half-bad at it. A couple of months in, and I wondered what it might be like to teach a class of my own. Certainly mothers of four who carry around baby weight from those little love muffins don't teach workout classes. Or maybe they do. A few hundred bucks and a day-long "show us what you've got" class later, and I became a certified Zumba instructor. Ha! Young Amanda would have laughed at the thought. Heck, much older Amanda is still laughing at it.
March 30, 2018Interesting Is The Enemy
Matt Stockman, PD, K-LOVE Network Author Jim Collins opens his book, "Good To Great" like this: "Good is the enemy of great. And that is one of the key reasons why we have so little that becomes great. We don't have great schools, principally because we have good ...
March 23, 2018Christian Radio And The Three Run Homer!
Tracy Johnson - Tracy Johnson Media Group With all respect to Christmas, this is the most wonderful time of the year. Okay, maybe the second most wonderful time of the year. It's opening week for major league baseball. No, I'm pretty sure it's the most wonderful time ...
March 16, 2018A Journey Down Radio's Road
By Keith Stevens, PD/Afternoons KTIS – Minneapolis-St Paul Maybe you remember Driver's Ed in high school. I had Mr. Sorentino as my instructor who always taught the importance of keeping both hands on the wheel. That was good advice for the driver's test, but it's also ...
March 9, 2018Relevant Can Still Be Boring
Dan Young, MD, KSOS/Las Vegas As a radio pro, you've probably been taught somewhere along the line that you must be relevant, or you must die. And since death is a fate almost as bad as getting stuck in overnights forever, you decide to try really hard to be relevant. In ...
March 2, 2018Making The Connection To What's Already Connecting
By Andrea Kleid, Owner, Boxer Poet Lately, there seems to be a lot of conversation around the word "consumption" as it pertains to what songs are the best bets to add to radio playlists. We have consumption charts that formulate streams, sales, research, CCLI ranks, ...
February 23, 2018The Pollyanna Principle
Rhonda Lacey, Morning Show Host, WCQR / Johnson City, TN It is a cool, rainy winter afternoon - gray sky, gray mood. My car is in the shop, my computer's hard drive crashed, my husband goes in for yet another medical procedure this week, and I just learned that a ...
February 16, 2018We’re Best When We’re Ourselves
Amanda Hildabrand, MD WCSG/Grand Rapids A few weeks ago, Dave Barnes came out with an album called "Who Knew It Would Be So Hard To Be Myself?" Never have I ever identified with an album title as much as I do with this one. WHY is it so hard for so many of us on-air ...
February 9, 2018Dream Small For Big Influence
Dan Young, MD KSOS/Las Vegas Every time I analyze my station's ratings, I step into very dangerous territory, temptation-wise. I'm tempted to look at the rankings, and celebrate as I see how many stations are beneath us. I'm tempted to look at my own daypart, and see ...
February 2, 2018Stop Doing Good
Matt Stockman,PD K-LOVE Network I watch a lot of cooking shows. One episode I saw recently featured Gordon Ramsey rescuing a failing restaurant by spending time with the staff and the owners to uncover the problems they were dealing with but couldn't really even see. The ...