by Tommy Kramer, KramerMedia.net
"Some of you may have seen this..."
"Many of you know what I'm talking about..."
"More of you are driving on vacation than flying..."
"Most of you probably feel this way..."
We hear this kind of generalization all the time. Not a good thing.
It gets worse in pledge drives, with those endless "plural" references:
"If 20 of you call right now..."
"Many of you have never given before..."
You're talking to "people", but you're NOT talking to ME.
Stay SINGULAR in your wording. Talk to ONE person:
"You may have seen this..."
"You probably know what I'm talking about..."
"Bet you feel this way, too..."
December 9, 2016CCM Coaching Tip #31: Post-Christmas Tip
by Tommy Kramer, KramerMedia.net This is a fertile time of year for our format. We can talk about Christmas in a way that no other format CAN. And generally, I think we do a good job of reflecting all the things that go into our individual Christmas activity - ...
December 2, 2016Frost Advisory #336 - Atlanta Is In The Eastern Time Zone
by John Frost, Goodratings Strategic Service That's the announcement that came over the airport PA. But the announcement seems self-evident, doesn't it? Atlanta is in the eastern time zone. Unless..... ....you're not from Atlanta. And most of the 250,000 travelers per ...
November 25, 2016CCM Coaching Tip #30: The Cone
by Tommy Kramer, KramerMedia.net The great Neil Young once introduced a song by saying: "Here's a song guaranteed to bring you right down. It's called 'Don't Let it Bring You Down.' It kind of starts off slow, then fizzles out altogether." Pretty funny, but now think ...
November 18, 2016Frost Advisory #335-Donald, Hillary, And The Power Of A Name
by John Frost, Goodratings Strategic Service "Did you call out my daughter's name? A friend told me to call. I've never listened to your station before." I'm told there is a newspaper with a remarkable circulation rate-100%. Yep! Everyone in town reads it. The country ...
November 11, 2016CCM Coaching Tip #29: Back to Basics
by Tommy Kramer, KramerMedia.net This is the time of year when I like to go back to basics with everyone I coach, because with the holidays coming up, you should want your techniques, your mechanics, and your mindset to be so well grounded that all you have to do is ...
November 4, 2016Frost Advisory #333 - Stuff That Really Matters; A Lesson Learned From The World Series
By John Frost, Goodratings Strategic Service It's baseball's biggest stage. These games mean it all. The dream of every kid who's ever hit a baseball in his back yard. And yet, at this penultimate moment in a millionaire player's career they are willing to stop the ...
October 28, 2016CCM Coaching Tip #28: Voice Tracking
by Tommy Kramer, KramerMedia.net The biggest challenge in voice-tracking is making it sound just like a live show. Here's a tip that will really help you... When you voice-track a show, here's the best way to work. After you finish an hour, stop right then, and go back ...
October 21, 2016Frost Advisory #330 - Don't Believe Everything You Think
by John Frost, Goodratings Strategic Service It's an interesting idea. Andy Andrews says, "Don't believe everything you think. What you think is what you know. And wisdom goes beyond what you know." They say that there really are no marital problems, only people ...
October 14, 2016CCM Coaching Tip #27: Pledge Drive Woes, And How To Cure Them
by Tommy Kramer, KramerMedia.net So far this year, Fall Pledge Drives at many listener-supported CCM stations are getting off to very sluggish starts. There are a lot of supposed reasons we can cite: The political climate, the Economy, people just got their kids ...