September 15, 2017CCM Coaching Tip #49: What You're REALLY Saying When You Read Facebook Comments On The Air
by Tommy Kramer, KramerMedia.net
Another alarming trend is spreading, due to a lack of Strategic thinking: People who think that reading a bunch of Facebook postings on the air is the same as creating really great Content. It's not.
Think about what you're really saying when your show becomes a "Facebook show":
- Facebook is more creative than you are.
- Normal, average people, with no training at all in how to be entertaining or compelling, have more to offer than you do.
- Facebook is more valid than radio.
None of those is a true statement. Here's the truth:
- For every interesting thought you see in a Facebook posting, there are 5000 boring ones.
- "Creativity" means coming up with something yourself, not just "liking" or repeating somebody else's thought.
- In the USA, about ONE HUNDRED MILLION more people listen to radio every day than log into Facebook. Yes, Facebook is big, but not as big as you might think.
Using an occasional Facebook comment is okay – in tightly monitored moderation – but RADIO is still the largest and most successful form of social media ever invented. What your goal SHOULD be is to become the CREATOR of buzz on Facebook when people post reactions to what YOU did on the air. Letting Facebook guide your show is looking through the wrong end of the binoculars.
September 8, 2017Frost Advisory #376 - Don't Stare Directly At This - A Programming Lesson From The Solar Eclipse (Part Two)
By John Frost, Goodratings Strategic Service On last week’s show I shared that the recent solar eclipse is a valuable lesson in perspective. The moon’s path is always between the earth and the sun SOMEWHERE, but it becomes meaningful to us only when it ...
September 1, 2017Frost Advisory #375 - Don't Stare Directly At This--A Programming Lesson From The Solar Eclipse (Part One)
by John Frost, Goodratings Strategic Service Have you heard? It's been in all the papers. There is a total solar eclipse on Monday. It's the first one since I was in college. It begins in Oregon at 9:06 am pacific and ends in South Carolina at 4:06 pm eastern. Well, ...
August 25, 2017CCM Coaching Tip #48: Content Nap Time
by Tommy Kramer, KramerMedia.net The purpose of these tips is to help you not be typical, and not be boring. I'd love to have every tip framed in "positive, uplifting" language, but that's the essence of NOT really telling the truth sometimes. This is the typical CCM ...
August 18, 2017Frost Advisory #374 - It's Back To School Time!
by John Frost, Goodratings Strategic Service Back to school time is everywhere. In the stores with sales. On the highways with school buses. There are even tax free days for Back to School. It's not an official holiday like Christmas, Ground Hog Day, or Millard ...
August 11, 2017Ccm Coaching Tip #47: Seinfeld's 3 Rules For Living
by Tommy Kramer, KramerMedia.net There's an HBO Special called "If You're Not in the Obit, Eat Breakfast". It's about people 90 years of age or more that are still vibrant and productive, featuring Carl Reiner, Mel Brooks, TV Producer Norman Lear, and many others - ...
August 4, 2017Frost Advisory #371 - It's Not Going To Get Better Later
by John Frost, Goodrating Strategic Service We've all done it. Waiting through the first part of a boring movie. You hope it will get better. Sitting down at a restaurant. The waiter is slow to come over. Minutes tick by without giving your drink order. You hope it ...
July 28, 2017CCM Coaching Tip #46: Imaging Challenges
by Tommy Kramer, KramerMedia.net Radio station Imaging as a whole is in a really flat place right now. Just listen to the average station, still using Star Wars whooshes and video game honks and zaps. (Incredibly, some people don't seem to realize that the Empire lost ...
July 21, 2017Frost Advisory #370 - What Problem Are We Solving?
by John Frost, GoodRatings Strategic Service Problem....solution. It's the very first lesson in the very first class in the very first college marketing course. It should also be at the heart of every station's design. What problem are we solving? Oh, the irony! In ...
July 14, 2017CCM Coaching Tip #44: Celebrate Your Quirkiness
by Tommy Kramer, KramerMedia.net Okay, now that we're done with the 4th of July stuff, let's get back to getting BETTER. So here's the thought: Celebrate your quirkiness. In one of my earliest tips, "The 5 Subjects", I outline... Job stuff (wallet/economy), the ...