September 8, 2017Looking For ‘Upbeat'
Even before the Radio Show 2017 wrapped up in Austin this week, I was hearing what I was told was the "consensus" about the show. "So," more than one person told me, "I hear it was 'upbeat.'" I heard that from people at the show, from people who weren't at the show... I swear I heard it from random people on the street. And they all used the word "upbeat," but they couldn't point to a single reason WHY the attitude was "upbeat," other than David Field's National Radio Award speech, which was a variation on his past statements about how there's nothing wrong with the radio business that aggressive selling and self-promotion can't overcome. It was a rousing speech, to be sure, and when you're in what has been a beleaguered industry that has, for certain, taken its share of unfair punches, it was the kind of thing that, at least for the moment, would bring you to your feet.
September 1, 2017The Movement Abides
Convention takeaways are an interesting thing. I try not to make lists of takeaways from conventions, because a) most radio conventions don't really generate that kind of reaction, b) everyone else is doing it, and c) what you take away from an event often depends on ...
August 25, 2017Live, Local, Late-Breaking
This week, I've been at Podcast Movement 2017 in Anaheim, which means that I'm naturally going to talk about something podcasts can't do. First, let's get this out of the way: I've started a podcast, it's called "The Evening Bulletin with Perry Michael Simon," it's a ...
August 18, 2017The Unavoidable Truth
Another media company has announced that it is executing the "pivot to video," and examining the explanations for why they've decided to dump the written (or posted) word is interesting, since what they're saying doesn't quite sync with reality. There's a lesson for talk ...
August 11, 2017Essentially You
Who's your target audience? You know who it is, right? Down to the smallest detail, I'll bet. Who is it, a 45-year-old middle-management white male living in the near-suburban ring, married, two kids, one in middle school and the other in high school, drives a Taurus, ...
August 4, 2017The New New Talk Radio
Remember way back when everyone was saying that social media was the new talk radio? You can forget that. Now, YouTube is the new talk radio, anointed as such by The New York Times in this coming Sunday's magazine section, which focuses on how the alt-right -- the ...
July 28, 2017Career Opportunities
The idea of The Conclave, which is wrapping up as I write this Friday, is to help young aspirants get into the radio business, and that's something the industry needs more than ever. The paradigm has changed: When most of us got into this racket decades ago, radio didn't ...
July 21, 2017Specialization In A Jack-Of-All-Trades World
Days like these throw a lot at you, and so it was that on Thursday, there was breaking news from Washington that was all over the news and talk stations and then, suddenly, everyone pivoted to O.J., and for the rest of the day listeners were bombarded with O.J. live ...
July 14, 2017The Pleasure Of Their Company
Things change. You know that already. Let's keep that in mind when I raise once again the topic of talk radio guests. See, for years, I lived my radio life under the guiding principal that guests and interviews on radio shows kinda sucked. Too often, they were boring, ...
July 7, 2017A Shock to the System
It didn't have to be this way. Of course, every time something happens to any of the remnants of what used to be called "guy talk" or "shock jocks" (and we can all agree to despise that term), some people declare the whole idea dead, others say good riddance, fans ...