The Performance Playbook

  • When developing personalities, programmers often encourage talent to "include more of your life' in the show." The instruction is undeniably important and right. To become a true personality you have to showcase yourself to the audience. You have to be seen - and believable - as a multi-dimensional person. The challenge for on air talent though is always in the understanding of exactly what this means. What stories from their real life should they bring to their shows? How do they know which stories they should share with their audience?

    Successful personalities have figured out that it is the meaning or emotion behind the experience that makes it compelling enough to share. Not the experience itself. Telling the story without understanding why it matters to you often results in mundane and insignificant stories about what you did at the weekend appearing during your show. No one needs or wants that.

  • October 10, 2017
    2 Truths About Radio Content

    Radio is full of opinions. Often there is little consensus as to what makes great radio. For some people this can be frustrating. The lack of commonality in how we approach radio can feel confusing and somewhat messy. It can be confusing for on air talent who ...

  • September 26, 2017
    Talent Tip: Reset The Scene

    There's a trap that many on air performers fall into. It doesn't seem to matter about experience or market size, we hear this misstep on the air all the time. Once we point it out to the jocks they immediately bring their palm to their forehead as if to say, "of ...

  • Great talent is the engine that propels our business forward. Talent who can see the opportunities the rest of us are blind to are essential for any company's future growth. They help our brands establish a meaningful place in the minds and hearts of our consumers. ...

  • Building a cohesive and highly functioning team is essential to achieving success in any organization. It is the collective and aligned contributions of the whole team that drives performance and propels you towards success. It seems obvious that you want to build a ...

  • Perseverance is something all winners have. It's not the ingredient that guarantees their success but without it there is no success. Perseverance is the energy that propels winners forward. You will not find success without possessing a high level of ...

  • I feel like there is an epidemic plaguing our workforce right now. Employees are eagerly -- often naively -- chasing that next job title too quickly. Employees appear obsessed with getting a new set of business cards. Something changed. I don't know when, but it did. ...

  • The alarm clock annoyingly buzzes. Loudly. Your first instinct is to pull the duvet up over your head. It doesn't help. Your mind is sluggish. Your body creaks. With very little coordination and too much disorientation you're on your feet. Wobbling. You march in a ...

  • "Weak foundations are the most common cause for an eventual collapse; and you can'teasilyfix the foundations once you've already started building!" I seem to remind others I work with (and myself) of this sentiment often. It has proven to be one of the most powerful ...

  • Programming a radio station is not an easy assignment. The program director (or brand director or content director -- there are so many labels for the role today) collaborates in the creation of the strategic plan and takes responsibility for its effective ...

About The Author
Paul Kaye

Paul Kaye is VP, Product and Talent Development for Rogers in Canada. Paul spends his days working with stations and talent across all of the company's formats with a sole focus on helping improve performance and growing the business. Prior to being at Rogers Paul held the role of National Talent Development Director for Newcap Radio and also a Group Programming role in England. Paul is a certified coach and is passionate about helping individuals, teams and organizations find their greatest potential, which is the fuel behind his other project The Talent Lab. Paul lives in Toronto with his wife, 2 dogs and a cat – life is never quiet!

Reach Paul at pk@thetalentlab.co


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