Urbanizing

  • January 2, 2014
    Gone, but never forgotten

    Over the years, former All Access Urban/UAC Editor Jerry Boulding contributed greatly to the skill sets of thousands of radio and record execs both on the phone, in-person, and through this "Urbanzing Column" which will live on through the pages of All Access.

    Click here to read Jerry's last "Urbanzing" column (http://www.allaccess.com/urbanizing/archive/17860/holiday-hookup), and the hundreds of others in our archives.

    The man may be gone, but his genius and his passion live on.

  • November 12, 2013
    Holiday Hookup

    How Soon ... How Many Songs? Again this year we want to briefly take a look at how Urban stations can best handle the soul of the season ... Christmas jams. We start with the notion that Christmas is very important to the Urban audience. So now the question becomes, ...

  • November 5, 2013
    A Unified Focus

    The Electronic Age's Social Network Radio has often been called the electronic age's original social network. Its focus on local markets and close connection with the audience has made it an important part of life for generations. However, Urban radio has had a rough ...

  • October 29, 2013
    Trending And Technology

    How Has It Changed And Why? As our industry continues to change, Urban and Urban AC stations will find they may have to do things differently and take intelligent risks. Our formats are affected by the same things that have affected all radio as it enters a new era of ...

  • A Continuation Of Shrinking Musical Chairs There are probably more qualified talent out of work today than at any time I can remember. This editorial is dedicated to helping you deal with one of life's biggest obstacles. You lost your gig. Being fired doesn't mean ...

  • October 15, 2013
    For All To Hear

    Capturing The Bling Generation The population bulge in 2013 is concentrated between the ages of 30 and 44. These adults formed their music tastes largely from1990 -2004 and they carried their musical preferences into the middle years. They are the bling generation, and ...

  • ... But Still Slighted As many of you know, I recently returned from attending and participating in The National Association Of Black Owned Broadcasters (NABOB) Conference in Washington DC. One of the interesting developments -- discussed in depth by several of the ...

  • October 1, 2013
    Economies Of Scale

    Just about everybody in radio would agree that 2013 will go down in history as another year of forced, accelerated change. The unfortunate and often necessary cutbacks that radio has been forced to make have certainly reduced the number of personalities and great content ...

  • September 24, 2013
    Fear-Based Thinking

    Urban radio has always been able to balance itself and adapt to changing music trends. Now the question becomes how tough is it to navigate through all the cyclical changes and genres of crossover music? The answer is not that tough, providing you're not operating out of ...

  • September 17, 2013
    Reinvention And Inspiration

    Staying On The Road To Growth A lot of what inspires new listeners and encourages old listeners to continue to listen today are reinvention and inspiration. Reinvention is the art of relishing the idea of looking for a new way of doing something. It's presenting ...

About The Author
Jerry Boulding

Former All Access Urban/UAC Editor Jerry Boulding was a legend in the radio and music business. Sadly, we lost him on Thanksgiving, 2013 following a short illness.

During his amazing career, Jerry programmed 16 radio stations in markets that include New York, Washington, Baltimore, Chicago, Detroit, San Francisco, Richmond and Rochester. He was also a program strategist, lecturer and jingle expert.

Among his many accomplishments, Boulding developed "Heart & Soul", the first Urban format for satellite delivery, ran the Black division of MCA Records, co-founded BRE, founded Urban Network Magazine and, most recently, served as the Sr. VP/Entertainment Programming for American Urban Radio Networks.


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